“Yes we work for clients, but here are our partners that we have been supporting since their inception, joining them on the journey of relevance.”
KAFFEETSCHI
From Sugerated To Guilt-Free (Situation)
The DACH region was in a state where the only non-alcoholic beverage options available in the market were sugar-filled soft drinks and bad tasting coffee drinks that were unhealthy, bad quality and sold by companies that only cared about their bottom lines. A good choice of sugar-free and vegan coffee drink was conspicuous by absence, and a growing customer need for non-harmful beverage options was emerging.
Enter the Trojan (Objective)
We decided to address this widening gap in the market with a sustainable, vegan and guilt-free coffee drink that would disrupt the industry; a trojan horse that would usher in a new mindset among beverage manufacturers and inspire them to act in the interest of humans and the planet.
Against All Odds (Challenge)
Big food and beverage corporations have a lot of resources and can easily afford to pay steep listing fees to retailers, and drive sales by giving discounts etc. It was difficult to compete with these deep pockets and earn space in retail shelves without having to pay a big sum.
Supply Meets Demand (Achievement)
We teamed up with a former intern whose father is a coffee maestro, and launched Kaffeetschi - a guilt-free and vegan coffee brand that promises great coffee, anywhere. We designed impeccable bottles and labels and worked with influencers to make the brand culturally relevant among millenials. Soon, customers started looking for these drinks in stores. Retailers had no choice but to list our drinks, and that’s how we escaped the steep fees.
But not just that, we helped the brand find it’s core - a new wave of great, guilt-free coffee with a sense of humor - available everywhere and not just where a Barista is. After establishing the brand’s essence, we gave the brand a voice and a visual language.
EXIT Feb 2023
The Kaffeetschi Brand was handed over after an exit to one of the biggest Austrian coffee companies, J Hornig.
https://www.jhornig.com
AUGUSTINUS BADER
Cut The Clutter (Situation)
The cosmetics market is full of anti-aging creams that promise great skin. Unfortunately, most of these promises deliver far far less than expected.
Youth Versus Age (Objective)
It was important to convince our audience that Augustinus Bader actually uses the skin’s own innate powers of regeneration, and helps the skin retain its youthful quality for a long time.
The scientific benefits of the products were almost magical - as magical as nature itself.
Breaking Down Perception (Challenge)
With big players spending millions to peddle their products, Augustinus Bader had to stand out as the market as the real deal, without overpromising anything. Which meant a new, simpler and more honest tonality of messaging had to be created in a noisy market oversaturated with overpromises.
Game, Set, Launch (Achievement)
When the product is as good as Augustinus Bader’s is, people's satisfaction is the biggest marketing. All we had to do was to inspire people to use it once, and we knew they would come back for more. We helped them sharpen their promise of the brand truth with the simple message - Skin, decoded. It didn’t promise anything magnificent. All it did was say that the brand, with the help of their pathbreaking stem-cell research, understood your skin.
We managed to create a simple message for Augustinus Bader that doesn't just talk the talk, it walks the walk.
LUKSO
Time For Disruption (Situation)
When a path-breaking technology like Blockchain intends to disrupt industries like fashion and lifestyle, it’s time to sit up and notice. The effects can be far-reaching, and only limited by the imagination.
Simplifying The Jargon (Objective)
While introduce blockchain to the big players in fashion, it was important to steer clear of complicated Blockchain jargon. It was even more important to paint an inspiring picture of the future that was accurate and effortless, without limiting the possibilities and the potential for disruption.
Merging Opposites (Challenge)
With the tech industry being so different than the fashion industry, it was important to bridge the gap in perception while keeping all the stakeholders in mind. The challenge was to talk to the blockchain ecosystem like a tech company, to the fashion ecosystem like a fashion startup, and to merge the two ecosystems seamlessly and effectively.
True North (Achievement)
We successfully positioned LUKSO as the ‘Currency of Culture’ and wrote a three dimensional brand story, one for each of the major stakeholders and target audience. It all came together in a unified brand story that establish the bigger umbrella vision of the company, and inspired the stakeholders to find their true north.
TARFORM
Past to Present (Situation)
Elon Musk introduced the world to a new era of electric mobility by creating Tesla. But most of our modern civilization is still moving around technology that does not serve us anymore.
Driving on petroleum fuel and harming nature which is our home. It is a place we need to preserve and Tarform's mission is to build vehicles that are not only zero emission, but also made out of sustainable materials that do no harm to the environment.
Guilt-Free Speed (Objective)
Mobility often means moving from point A to B. Often, we optimize for efficiency, but rarely for joy. Humanity has built many modes of transportation, and time has come to build vehicles that are sustainable, beautiful and joyful. We see this movement across many fields, Formula E (Electric) showed us that speed can be silent. Sustainable speed that allows us to cherish the freedom a motorcycle can give us, without feeling guilty.
Mindset Shift (Challenge)
Not only that when it comes to motorcycles companies like Harley Davidson made customers believe that loud sounds present the style of being a rider, also others use this as their value proposition. And as fuel, this mindset belongs to the past. The new way of being a rider is to be consciously aware of the environment we ride in and be responsible on what products we bring into our lives.
Motorcycle of Tomorrow (Achievement)
This is how the New York Times calls it to be. It leaves the present behind in its dust, yet is respectful of the planet and its air. It’s every dream-ride minus the reality, a machine without compromises, a motorcycle without equal. It’s so unusual, it’s a wonder that it exists.
It’s this paradox of perfection that is the Tarform motorbike, making the impossible possible.
SOVEREIGN NATURE INITIATIVE (SNI)
Larger Than Profit (Situation)
There’s a lot of potential in moonshot projects based on AI and Blockchain that could benefit humanity and the planet, but unfortunately not a lot of readily available funding. There was a need to create an ecosystem that would catapult exception projects into the stratosphere with mentoring and funding.
The Rise Of Nature (Objective)
We wanted to push the envelope into the new era. So we established Sovereign Nature Initiative (SNI), an invite-only DAO-based fund that would become a platform for incredible projects aimed at helping natural resources own themselves, and have the same rights as a human being.
Abstract To Reality (Challenge)
The more futuristic and abstract a concept, the harder it is to root it in reality and into the collective consciousness. It was our job to weave a story and convince people that this wasn’t a sci-fi concept way into the future, but the obvious reality of tomorrow. But not just that, it was also important to inspire more and more initiatives towards application of technology to enable sustainability in the greater technology community and the world as a whole.
Making Nature Sovereign (Achievement)
We managed to rally a visionary group of artists, scientists, visionaries, celebrities, technology entrepreneurs and communicators who came together to make this vision a reality under the name 'Sovereign Nature Initiative’, and launched it at the prestigious Event Horizon Blockchain conference in Berlin in June 2019. The initiative has already raised a sizable chunk of change and will start accepting projects soon.
EAROS / EAR OPERATING SYSTEM
Losing Connection (Situation)
We all know that when we get old, like our grandparents, we naturally start to lose our hearing as our bodies wear down. But we often forget that our grandparents didn’t spend as much time in loud environments as we do today, from concerts to nightclubs to music festivals, or even just the noisy modern cities of today. As a result of this louder world, we are more likely to lose our hearing before we become grandparents.
Help Where Help Is Needed (Objective)
We formed a company with a hospitality entrepreneur, who is co-founder of one of the world's leading nightclub brands, 1 OAK. And we decided to start by address this very market, despite its inherent challenges. In this image-conscious lifestyle community, wearing a device in your ears in a social environment can risk embarrassment. But by making the device cool and building more awareness of the need for it, this community will embrace it and others will soon follow.
Requirement (Challenge)
Not many young people are aware of the critical need for hearing protection in loud environments. They like loud music and don't worry about the consequences. Extended exposure to loud sound causes irreparable damage to the inner ear, destroying our ability to hear certain frequencies and sometimes leading to Tinnitus (constant ringing in the ears). Once your hearing is lost, it is lost forever. But how to educate young people and at the same time integrate EAROS into their lifestyle is not easy.
Awake the Mind (Achievement)
NOA led the work to build a brand around EAROS, as the company developed its first product, EAROS ONE, with a team of top audiologists, acousticians, and vibration engineers. EAROS ONE is a comfortable and stylish device that filters noise, not sound so you can still enjoy music and communicate with those around you while protecting your ears from damage. Once you are in a loud environment and wear the product, you will experience first that the loudness around you disappears and you become able to connect to yourself. Immediately after inserting the device you can experience beautiful music that awakens positive emotions in you and you can connect with people around you without the need to scream. With the help of NOA, EAROS has become one of the best-selling hearing protection devices and is worn across hundreds of entertainment venues around the world. The brand has only just begun and will revolutionize the hearing health of humanity.
P.S. Many of your favorite celebrities are already wearing EAROS.
Why aren't you?