Evolve To Lead

Our hunger for more has left our world ravaged by overconsumption. As corporate success becomes a priority, brands get trapped into market pressures and go into survival mode. This is when a brand starts to lose its essence and brand love among customers. 

Unfortunately, most traditional agencies would tell these brands that the way out  of this downward spiral is a ‘brand refresh’, a.k.a. disguising themselves to ‘fit in’ with the new consumer trends, which does little more than put a band-aid on a bridge collapse. 

What NOA does instead is go back to the drawing board. We go to the grassroots of the brand and organization and investigate its core self in the context of the evolving markets. We then strip the brand to its basic essence and reconfigure the brand’s new avatar rooted in integrity, boldness and relevance.

We use a process called ICE, which stands for Investigate, Create, and Execute. Over the course of three phases, a team of researchers, sociologists, humanists, business engineers, narrators, and other experts delves deeply into macro and micro-level factors to determine the brand and business evolution that works best for your organization. We then prepare an execution plan that outlines how to integrate the strategy and help you navigate the process while assembling the right team. 

Our philosophy is based on the "life is a game" theory, which asserts that evolution is the most fundamental principle of life. Because evolution involves adaptation, life can be seen as an omnipresent game of adaptation.

And the winners are the ones who know how to play it!